September 2008 - EDC: You Scream



Walk into Esprit’s Regent St store and you’ll hear a disturbing sound: most likely a muffled scream.
That’s because Esprit’s youth brand, EDC, is sponsoring the MTV Europe Music Awards and have invited their customers to prove themselves worthy of attending the night in person.

The ‘You Scream’ activity requires hopefuls to enter a Scream Booth and let it all out in front of the cameras. Each scream is posted online where the best will need to collect enough votes to win a ticket to the biggest night of the music year in Liverpool on November 6th. As well as the booths in the London and Liverpool’s Esprit stores, a specially adapted Airstream trailer is making its way around UK universities.

And this is just the start of a frenzy of activity leading up to the EMAs – in store and at the Awards themselves.

Sample the result at http://www.edc.com/screamer/
then get into a scream booth near you!
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September 2008 - British Fashion Council

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September 2008 - Fredda: The Tour

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September 2008 - A|wear

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Mark Voysey represents Cunning at the ‘Excellence in the Creative Industries’ award ceremony in NY.
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CNN: Cunning comment on Turner guerrilla marketing scandal